New Home Marketing
Built so the broker’s license never carries the risk.
We produce the content, run the channels, and measure it honestly. Everything regulated is drafted for your broker’s approval and published under their authority — never ours. We are a marketing studio, not a brokerage, and the whole system is designed around that line.
The question nobody asks first
What does an unsold home cost you every month it sits?
That single number sets the real marketing budget, tells you how aggressive to be, and tells you when to stop. It is the first thing we ask for and the last thing most agencies want to know.
Two starting points
The builder and the broker want different things.
So we sell them different things. Pick the one that describes you.
01 · I’m building homes
Every month a finished home sits, it costs you.
Interest, taxes, insurance, HOA — every month, on every unsold unit. That number is the real budget for marketing, and almost nobody does that math before spending your money. We do it first, then tell you honestly when to stop.
Best fit · 3–30 finished or near-finished units, working through a listing broker
See the developer program →02 · I’m listing them
Your license is on every word you publish.
Firm name, broker name, disclosure placement, fair-housing language, and a duty to correct the record the moment a home sells. We build the marketing, draft everything for your approval, and never speak in a broker voice.
Best fit · listing brokers and designated brokers who want the work done, not the liability
See listing packages →For developers
It starts with a production day.
Half a day on site with the person who built the place. Most builders dread being on camera, which is exactly why the interview is directed rather than filmed. What comes out of it feeds the site, the channels, and the search results for months.
A directed interview
Not a camera pointed at someone. We ask the questions that produce usable answers and keep the conversation off price, availability, and terms.
One anchor film
Three to five minutes. The piece that explains the place, the build, and why the homes are the way they are.
8–12 vertical clips
Cut for the channels where people actually scroll, each tagged to the unit it refers to.
Stills and a transcript
The transcript becomes page copy, which is what search engines and AI assistants actually read.
A section on your own site
It lives on your domain, not a rented feed. When the project sells out, you still own it.
The comparison worth making
A cinematic video for a single listing runs roughly $700–$1,200, and photography alone is $300–$600 per home. A production day covers the whole project and produces a library, the site section it lives on, and copy that has already been checked for compliance. Across a five-home project it works out to a few hundred dollars a home.
For listing brokers
Priced per listing, because that is how you already buy.
You are not looking for another monthly subscription. A listing package covers the media, a proper listing page, clips cut for social, a syndication check, and copy that has been through the fair-housing and disclosure rules before it reaches you.
Per listing
The listing package
Media, listing page, social cuts, syndication check, compliance-checked copy. Billed per listing.
For the firm
The advertising standard
A firm-wide standard, disclosure spec, claim rules, and training — so every agent’s advertising holds up, not just the careful ones.
For recruiting
The office program
Every listing in the office gets the same treatment. Agents notice which brokerages market their listings properly.
How it works
Four gates. Each one has to close.
Gate three carries a stopping rule agreed before any money is spent. If the test does not produce qualified showing requests, we stop and move the budget somewhere it works. We would rather write that down in advance than defend a line item later.
Gate 1
Compliance architecture
Who may say what, where disclosures attach, what the copy may never claim. Written down before a dollar is spent.
- — Speaker map
- — Claim rules
- — Disclosure spec
Gate 2
Foundation
Site, capture, and measurement. Done when a real inquiry has travelled the whole path and a human has seen it — not when the form returns 200.
- — Site
- — Lead capture
- — Attribution
Gate 3
Demand test
A small, capped campaign with the stopping rule agreed in advance. Cheap to run, and either result is useful.
- — Capped spend
- — Kill rule
- — Evidence
Gate 4
Run
Production cadence, distribution, weekly reporting, and the retraction sweep whenever inventory changes.
- — Content
- — Reporting
- — Sweep log
Why us
Two speakers, two rulebooks.
A developer selling his own homes and a licensed broker are treated differently under state advertising rules. The builder can talk about his own buildings freely — until he names the brokerage, at which point disclosure requirements attach. The licensee carries the full requirement on everything she publishes.
Most marketing either freezes the builder into silence or quietly puts the broker at risk. We separate the two voices deliberately, so the person with the story can tell it and the person with the license keeps control of the claims.
We are not attorneys and not a brokerage. Everything regulated is drafted for the licensed broker’s approval and published under their authority.
The part nobody builds
When a home sells, the record has to be corrected promptly — including on sites you do not control — and the licensee has to be able to show reasonable steps were taken.
So every asset we publish is tagged to the unit it refers to, and when that unit goes under contract a sweep runs and is logged with a timestamp. That log is the record that protects the license.
What it costs
Plainly, and without a maze.
Listing packages are priced per listing. Production days are a fixed fee. Ongoing programs are monthly and scale with how often we come back to produce, not with how many posts get counted.
Advertising spend and software are billed at cost, never marked up. Ad management is a single line in a single agreement. There is a minimum term, and the program pauses when you sell out — the site, the content, the list and the data stay yours.
Exact numbers depend on how many homes and how much production. We will put them in writing after one conversation, not after four.
What we won’t do
The list that costs us work, and earns the rest.
No cold calling or texting consumers.
Washington carries a $1,000 minimum penalty per call, and a broker’s license is in the room. On a small project one bad call erases the economics of the entire campaign.
No buying leads from the portals.
Most “advertise on your own listing” packages work by selling your inquiry to a competing agent. You would be paying to hand away your own buyer.
No claims we can’t verify.
We checked the local “300 days of sunshine” line and it is false. On a site tied to a license, a disprovable claim is not harmless puffery.
No channel we can’t measure.
If we cannot trace it, we cannot tell you whether to keep paying for it — and we would rather say so than invoice you for a guess.
Start with the number that decides everything.
What does an unsold home cost you every month it sits? Bring that, and we can tell you in one conversation whether this is worth doing.