● Motion for Operators & Founders
You are the asset. Make sure people can find you.
Built for the moments that matter — launching a business, looking for what's next, raising a round, repositioning a career. We rebuild your narrative, LinkedIn, site, and résumé as one connected system. Once. Done right. Refreshed when life changes.
Who it's for
Four moments. One build.
The Launcher
You're starting a company. Investors and customers will Google you before they take the meeting. The story has to be ready before the pitch is.
The Next-Thing
You're between roles or open to one. Your LinkedIn says what you did, not what you're for. Recruiters can't sell you. We fix that.
The Rebrand
The career you've built isn't the career you want next. The narrative has to update before the inbound shifts. We rebuild it cleanly.
The Raiser
You're raising — a fund, a round, a team. Your presence has to match the ask. Everything online needs to be consistent and compelling before outreach starts.
Packages
Built once. Refreshed when it counts.
One engagement · ~3 weeks · Fully delivered
The Build
$3,500–$5,000
Narrative + positioning brief
LinkedIn audit + full rebuild (profile, banner, headline, About, featured)
Personal site — single-page or multi-page, hosted
Résumé refresh — modern format, ATS-clean
90-day posting plan with starter posts
Loom walkthrough so you can run it yourself
Within 12 months · Included in The Build
The Glow-Up
$1,000
LinkedIn pass — updated headline, About, featured if your story moved
Site updates — new role, new positioning, new section
Résumé refresh for a specific application or raise
Updated 90-day plan based on what worked
Standalone at $1K if you didn't do The Build with us. Same output.
Process
Four steps. Three weeks.
01
Audit
30-min call. Where you are, where you're going, what's missing. Free.
02
Gap Report
Week 1. We document the current presence and return a clear gap report with a build plan.
03
Build
Weeks 2–3. Narrative, LinkedIn, site, and résumé delivered together as a single connected system.
04
Glow-Up
Within 12 months. One refresh — included — when your story changes.
Your partner
Katrina Ebell
Co-founder, Tolowa Studio · Operations & Presence · Spokane, WA
Nineteen years inside the regulated finance lifecycle — origination, underwriting, servicing, claims, compliance across JPMorgan Chase, Liberty Mutual, and Zenith American Solutions. She knows where systems break and what they cost when they do.
The work that defines her: $200K to $1M monthly revenue at FLOFORM Countertops — in ninety days, as a PM. Not by selling harder. By listening, removing friction, and building a rhythm that let her boss's calendar go quiet while output doubled. The Pinnacle Award for Excellence at Zenith came the same way: she found a production payroll bug nobody asked her to find, fixed it, and reported out.
That same operating instinct is what she brings to your presence build. Your narrative, LinkedIn, site, and résumé aren’t four separate things. They’re one story, told consistently. She builds it that way.
Co-founder at Tolowa Studio. Based in Spokane, WA. katrina.rocks →
● Start with the audit
The audit is free. The clarity is real.
30 minutes with Katrina. You leave with a clear read on what's missing and what to do about it — whether or not we build it for you.